Smeg Appoints New Head Of Marketing

Appliance brand SMEG, has appointed a new head of marketing following a major shake-up at the Italian cooking gear Company who is looking to grow sales in 2018, at thee top end of the cooking appliance market.
Replacing Tamara Buchanan, a 10-year veteran at Smeg, is Olivia Anderson the former Interim head of marketing at Fisher and Paykel.

Olivia Anderson, new marketing director SMEG.

According to Buchanan she is looking to move away from working in the appliance category.

Prior to taking on the senior marketing role at Fisher & Paykel which is now owned by Chinese Company Haier Anderson was a senior brand manager.

She also lectured in marketing fundamentals for the financial accounting associate degree as well as market research and Small Business Management units at the Business Studies faculty at TAFE.

Anderson takes up her position at SMEG from the 1st of May 2018.

ChannelNews also understands that SMEG is on the hunt for a new PR Company.

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David Richards

David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.