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Smartwatch Sales Slump 51% Apple Growth Down 71%

Billed as a growth market 18 months ago, the smartwatch market is wallowing with sales slumping a whopping 51%.

Market leader Apple has seen year on year growth slump 71%. Meanwhile Samsung grew their share by 9%.

According to Australian retailers consumers are buying fitness trackers while using their smartphone for other applications similar to the ones found in smart watches.

According to data from IDC’s Worldwide Quarterly Wearable Device Tracker, total smart-watch volumes reached 2.7 million units shipped in Q3, down from 5.6 million units in the year-ago period.

While the decline is significant, it is worth noting the effect of market conditions in Q3 2015, which was the first time Apple’s Watch had widespread retail availability after a limited online launch.-1x-1 (2)

Meanwhile, the second-generation Apple Watch was only available in the last two weeks of Q3 2016.

“The sharp decline in smart-watch shipment volumes reflects the way platforms and vendors are realigning,” noted Ramon Llamas, research manager for IDC’s wearables team.

“Apple revealed a new look and feel to watchOS that did not arrive until the launch of the second generation watch at the end of September. Google’s decision to hold back Android Wear 2.0 has repercussions for its OEM partners as to whether to launch devices before or after the holidays.

Samsung’s Gear S3, announced at IFA in September, has yet to be released. Collectively, this left vendors relying on older, aging devices to satisfy customers.”IDC SW Data

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