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Samsung’s Dumb iPhone Video Hits Apple Where It Really Hurts

Samsung has moved to embarrass Apple where it really hurts by poking fun at the inadequacy of their iPhones when compared to the technically savvy Galaxy S9.

In a new series of “Ingenious” advertisements, mocking the iPhone for features it doesn’t have the Korean Company has used the oldest marketing trick in the book humour, to “take the piss” as one Australian observer described their latest video.

The three new ads show potential iPhone owners visiting Apple retail stores and asking employees at the Genius Bar about different aspects of the iPhone. The advertisements are similar to the “Speed” ad that was shared on Samsung’s YouTube channel last week.

As you might expect from a Samsung commercial, the features that the customers ask about either don’t exist on the iPhone or are thought to be better on the recently released Galaxy S9.

In the first of the new ads, a customer wants to know if the camera on the iPhone X is better than of the Galaxy S9. You may recall that DxOMark gave the Galaxy S9+ a higher rating than the iPhone X in March — in fact, it was the highest score ever at the time. The Apple Genius is not phased, but doesn’t have a great answer:

The next customer wants to know if he’ll be able to plug his headphones into the iPhone X. The Genius explains that he will with an adapter (aka “a dongle”) at which point the conversation becomes very uncomfortable:

The third and final customer wants to know why the iPhone X doesn’t come with a fast charger like the Galaxy S9. The Genius tells her to just buy a USB-C to Lightning cable and a fast charging adapter. That said, multiple reports have suggested that Apple will include a fast charger in the box with its 2018 iPhones.


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