Samsung says its TVs are now the first to support HDR10+ content on Disney+ and Hulu, delivering richer colours, deeper contrast and enhanced picture quality.

HDR10+ is a next-generation high dynamic range (HDR) format that uses dynamic metadata to optimise each scene individually.

Unlike traditional HDR10, which applies static brightness levels across an entire show or movie, HDR10+ adjusts brightness and contrast frame by frame.

Samsung’s HDR10+ Adaptive technology also responds to ambient room lighting, ensuring visuals remain clear and true to the creator’s intent.

At launch, Disney+ will offer over 1,000 Hulu titles in HDR10+ via the Samsung Tizen app, with more Disney+ and Hulu content to follow.

HDR10+ is available on Samsung Crystal UHD TVs and above from 2018 onwards, including the 2025 Neo QLED 8K and 4K, OLED, The Frame Pro, The Frame, QLED and Samsung Micro RGB TVs, as well as select Samsung Smart Monitors.

HDR10+ was developed jointly by Samsung, Panasonic and 20th Century Fox Home Entertainment.

While Dolby Vision remains the dominant HDR format, HDR10+ continues to gain ground across streaming platforms, now supported on platforms including Amazon Prime Video, Google TV, Paramount+, Rakuten and YouTube.

In addition to HDR10+, Samsung TVs integrate Vision AI features to enhance picture and sound, translate captions in real-time, and deliver a more personalised TV experience.

“HDR10+ revolutionises the way we enjoy content, offering enhanced contrast and more vivid colours for an unparalleled viewing experience,” says Inbeom Kim, Vice President of Visual Display Business at Samsung Electronics.