Samsung To Supply OLED Displays For BMW

Samsung Display has cut a deal to supply 4 million OLED head up displays for BMW motor vehicles.

The South Korean Company who also own Harman Kardon the sound system found in several BMW models will start supplying the screens in 2024.

Samsung the largest manufacturer of Android smartphones has not said whether they will convince BMW to do a better job of installing Android Auto into BMW vehicles with the latest BMW X2 unable to run Android.

Additionally, the wireless charging mount in the X2 is too small to mount the Samsung Galaxy S22 Ultra.

The new Samsung OLED displays which will be manufactured in South Korea, will only be available for new high-end sedans, which will be mass-produced starting from 2024.

Samsung Display is also negotiating with Audi and several other European car manufacturers.

The decision by BMW to go with Samsung is a blow to LG Display who currently control 90% of the OLED display market.

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David Richards

David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.