Samsung Partner With Lonely Planet To Bring Travel Guide To Gear S3
The world’s best loved travel brand, Lonely Planet has partnered with tech company Samsung to combine the tech company’s mobile devices and various custom solutions within Lonely Planet’s existing content ecosystem.
As a result, Samsung devices will be used to create video and photography content for Lonely Planet’s flagship campaign Best in Travel 2017 and a dedicated smartwatch app is set to accompany Lonely Planet’s Guides app for travelers alongside a series of bespoke Lonely Planet travel-themed watch faces for the Samsung Gear S3 smartwatch.
The Lonely Planet smartwatch app will launch in December and offer instant-access to the travel guide’s content for 65 cities around the world.
Meanwhile, the four new watch-faces come with added features such as weather information, world clock and destination detail.
Lonely Planet’s VP of Client Solutions Tim Daugherty said “We are pleased to announce that we have partnered with Samsung to collaborate in diverse activities, including on our biggest marketing campaign of the year, Best in Travel.”
“Samsung is the perfect partner for us to deliver this fully integrated partnership, one that our Client Solutions business is striving to offer our clients. It is vital that we partner with brands that align with Lonely Planet’s campaigns and our consumer, as well as our clients. This type of partnership enables Lonely Planet’s activity to simultaneously benefit both the client and the consumer. Coupling Samsung’s world class video and photography technology with our highly visual campaign of 40 destinations around the world, is the ideal opportunity for Best in Travel to become a really immersive experience for the traveller, inspiring them to get out and explore the world in 2017.”
That excitement was shared by Samsung’s executive team.
“By partnering with Lonely Planet, we hope to enrich our customers’ lives by inspiring them to explore the world with ease,” said Heesun Kim, Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics.