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Samsung & LG Reveal Major Smartphone Shift

Korean tech giants, Samsung and LG, are set to significantly expand their smartphone range in 2018, following a strategic shift away from flagship devices, towards a more diversified portfolio.

According to Taiwanese trade publication, DigiTimesSamsung and LG aim to launch as many new devices “as possible” this year, following increased global competition across all price points.

Both companies have reportedly launched 8 – 9 new smartphones this year, versus 11 models each in 2016 and 2017.

The new ‘shotgun’ smartphone strategy seeks to lift smartphone revenues, following a constricting market and downward industry forecast.

Strategy Analytics’ latest data claims Samsung’s global share dropped to 22.6% in Q1Y18, whilst LG’s slipped to a low of 3.3%.

By contrast, Huawei’s global share increased to 11.4% in the quarter, whilst Apple’s climbed to 15.1% and Xiaomi’s doubled to 8.2%.

Despite facing claims of nation security concerns, Chinese-based Huawei has continued to post massive growth – reportedly selling an unprecedented 100 million smartphones year to date.

Huawei has reportedly sold over 6 million P20 units since launching in June, representing a whopping 81% increase versus the former P10.

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