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Samsung Launch QLED ‘The Frame’ TV In Oz

Samsung Electronics Australia has launched a QLED version of its award-winning ‘The Frame’ lifestyle TV, which is now available locally from Harvey Norman, Hunting for George and on Samsung.com.au.

The Frame QLED comes in three sizes – 65 inches ($3,799), 55 inches ($2,699) and 43 inches ($1,799) and comes with the latest in Smart TV enhancements – working seamlessly with SmartThings, Bixby, Google Assistant, Amazon Alexa or Apple AirPlay to offer users flexibility with their connected home engagement.

The Frame also comes with interchangeable bezels in white, beige and brown (65-inch: $299, 55-inch: $299 and 43-inch: $199), as well as new customisation options for displaying artwork.

“The Frame has changed the way Australians think about television design and functionality,” said Jeremy Senior, head of consumer electronics, Samsung Electronics Australia.

“It offers Australians an option that can seamlessly blend into their décor to provide a stylish addition to the look and feel of the space.”

“Through the inclusion of QLED technology, The Frame now also offers Samsung’s premium viewing experience.”

The Frame’s brightness and colour sensor can adjust the screen settings based on the ambient light in the room, and it features a motion sensor to detect user movement.

When the TV is turned off, The Frame’s Art Mode will display works of art or a user’s photos with more depth and vibrancy.

The Samsung Art Store continues to build partnerships with the world’s most prestigious galleries and museums, including new gallery partners Stadel Museum and Minted, and is continuously updated with new pieces on a regular basis.

As for displaying personal photos, The Frame’s My Collection feature comes with enough memory to store up to 200 images and the ability to customise using a range of effects.

The Frame customers can enjoy unlimited access to the full Art Store for just $5.99 per month.

At purchase, customers will receive a free trial to the Art Store, with the option to redeem a further 3 months through the promotions app found in the TV’s app store.

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