Samsung has launched a hospitality version of The Frame in Australia, bringing its art-focused television design into hotels and premium commercial environments.

The new HL03H model combines a 4K QLED display with hospitality features designed for guest rooms, shared spaces and corporate settings.

Like the consumer version of The Frame, the hospitality model is designed to sit close to the wall and display artwork when it is not being used as a conventional television.

An Anti-Glare panel is intended to reduce reflections, while the Slim Fit Wall Mount helps create a gallery-style installation. Samsung has also integrated key connection components into the display, removing the need for a separate One Connect Box.

Hotels can customise the appearance further with optional magnetic bezels.

The hospitality version also includes Collection Hub, which allows operators to display selected artwork, photography or branded imagery across the screens.

Guests can use Generative Wallpaper to create AI-generated backgrounds, giving the display a more personalised function beyond standard television viewing.

The model also supports Google Cast and Apple AirPlay, allowing guests to share content from their phone or tablet by scanning an on-screen QR code. Samsung says connection information is deleted automatically at checkout.

For hotel operators, the TVs can be managed through Samsung’s LYNK Cloud platform.

The system allows staff to monitor connected TVs, update guest-facing information and distribute content across multiple displays from a central interface.

Guests can also use the in-room screen to access digital concierge functions, book hotel services and order room service where those services have been configured.

LYNK Cloud includes business intelligence tools designed to show how guests are using the television platform, including popular channels and frequently ordered menu items.

Hotel operators can also use the system to distribute selected art across multiple The Frame displays and adjust settings such as brightness and colour tone.

The Frame hospitality display is now available in Australia in 43-inch, 55-inch, 65-inch and 75-inch sizes.