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RSA backs Aussie SMB

Network security company RSA is refocusing on Australia’s small to medium-sized business (SMB) sector, as it draws on its existing focus on the enterprise end of the market as its parent company, EMC, joins forces with Dell.

EMC acquired RSA in 2006. Now, with the US$67 billion Dell-EMC merger completed, RSA is set to make good on Dell’s existing footprint in Australia and abroad to connect with parts of the market until now mostly out of its reach.

“What the merger means is that we have a much broader reach globally,” Antoine Le Tard, general manager, RSA Australia and New Zealand, told ARN.

“Locally, we have a different level of scale now, as part of the Dell family. We will be able to focus on new sectors that we haven’t traditionally focused on.”

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