Reolink has significantly expanded its retail footprint in Australia and New Zealand, with its range of smart home security products now available in Bunnings Warehouse stores across both countries.

The rollout covers 195 stores, including 178 locations in Australia and 17 in New Zealand, giving the security brand access to one of the region’s largest home improvement retail networks.

The move strengthens Reolink’s bricks-and-mortar presence after previously establishing distribution through retailers including Harvey Norman, The Good Guys, Costco, PB Tech and Amazon, alongside its own online store. The Bunnings expansion is expected to increase the company’s visibility as demand for home security cameras, video doorbells and connected surveillance systems continues to grow.

Reolink’s Vice President for Australasia, Nick Nigro, said the partnership with Bunnings represented a major step in the company’s regional growth strategy, placing its products in front of millions of customers who visit Bunnings stores each week.

The launch also supports Bunnings’ Safer Places Initiative, a community program that helps fund local safety improvements across Australia and New Zealand. Under the initiative, $2 from every eligible security camera or video doorbell sold is contributed towards community safety grants, with $1 provided by Bunnings and $1 by participating suppliers including Reolink.

The funding is used for projects such as improved public lighting, safety infrastructure and locally led crime prevention initiatives.

According to Bunnings Security Hardware Buyer Gavin Aitken, customer demand for home security products has continued to increase, prompting the retailer to expand its range while continuing to support community safety through the Safer Places Initiative.

The initial Bunnings range includes 16 Reolink products, covering battery-powered and wired security cameras, floodlight cameras and video doorbells.

Among the products available are the Argus PT Ultra with Solar Panel, a wire-free 4K pan-and-tilt camera powered by solar charging, the Solar Floodlight Cam, which can operate for up to three months on a single battery charge, and the Battery Video Doorbell offering a 2K head-to-toe viewing angle.

Also included is the Elite Floodlight WiFi camera, featuring 4K video recording, a 180-degree field of view, brightness of up to 3,000 lumens and a built-in 105dB siren, along with the Argus Solar 5MP battery-powered camera.

Reolink products are now available through Bunnings Warehouse stores across Australia and New Zealand, marking one of the company’s largest retail expansions in the region to date.