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TV Battle Looms As LG Starts Spruiking Wafer Thin “Wall TV”

Days out from CES 2017 LG Australia has started spruiking their new wafer- thin OLED award winning TV in what is tipped to be a TV supremacy battle with Samsung and Sony over who has the best TV technology.

Tipped to cost over $13,000 the LG Signature TV is currently being marketed in Australia via an “expressions of interest” campaign.

According to Angus Jones Marketing Director at LG Australia consumers interested in the new TV can lodge interest via the Company’s web site or by contacting LG directly.

The TV which attracted big crowds at CES won a 2017 CES Best of Innovation Award.

The LG Signature W7 OLED TV will be available in 77-inch and 65-inch, with the 65-inch model measuring just 2.57mm thin. LG has implemented a “Picture-on-Wall” design for the W7 series that allows the TV to be mounted to the wall without gaps using magnetic brackets.

“Led by the LG SIGNATURE OLED TV W-series, our TV lineup at CES 2017 demonstrates our commitment to innovation and leadership in OLED and the premium TV market globally,” said Tim Alessi, product marketing head at LG Electronics USA.

Along with the Best of Innovation award for the 77-inch W7, dozens of publications awarded it the best TV of CES 2017, with many also picking it as the best product overall at the show.

LG says it integrated the latest technology into the W7 series to “transform the TV into a comprehensive entertainment hub.” Pixel dimming control technology from LG allows perfect black rendering without light leakage, and ‘ULTRA Luminance’ technology brings greater brightness when required. LG’s entire 2017 OLED TV range is 25% brighter than the 2016 range.

HDR compatibility with Dolby Vision, HDR10, and HLG standards along with support for Advanced HDR from Technicolor ensures the TV can take advantage of the best picture quality available. Active HDR technology also delivers greater shadow detail and brighter scene rendering for the best picture possible.

To allow for such a thin design, LG shifted internal components and all of the inputs from the TV itself to a companion Dolby Atmos soundbar that connects over a single cable. To enjoy the full effect of the “Picture-on-Wall” design, an installer may be required to hide the cable in the wall, with some kind of mounting solution also required for the soundbar.

LG Australia is currently accepting expressions of interest for the LG Signature W7 OLED TV on their website, with pricing and availability not yet announced.

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