Apple Now Selling Beats – But Is It Cheaper?
The new ‘Beats by Dr Dre’ section within the Apple Store online went live after the Beats acquisition was finalised earlier this month, an Apple Australia spokesperson told CN. No other information was available.
The Beats section is now appearing on Apple online stores globally, inviting consumers to “Shop the Beats collection of premium headphones and portable speakers” as well as at retail locations.
The Apple Store is now selling a line of Beats by Dr Dre gear including wireless over-ear, on-ear, in-ear headphones and Pill speakers.
Prices appear to vary with local Beats retailers like Dick Smith and JB Hi-Fi, with the latter undercutting Apple’s pricing in some cases although not in others.
The Beats Wireless Studio wireless headphones, for example cost A$479 at the Apple store – the same price as JB Hi-Fi. However Beats Solo2 On-Ear Headphones appear to be $40 cheaper from Apple at $259, as do the Solo HD Monochromatic in Black, which are also $50 cheaper.
And while Apple is charging $249 for the popular Beats Pill 2.0 speaker, Dick Smith are selling it for much less – at $199.
Also Dick and JB Hi Fi are both charging less for UrBeats in-ear headphones compared to Apple, now owners of the Beats by Dr Dre brand, after recently purchasing it for US$3 billion.
Apple is offering free delivery within 24 hours on some Beats headphones but 2-4 weeks waiting time on others.
However, Apple real interest is not in Beats’ hardware, say analysts – its the Beats Music streaming asset that’s the real golden nugget for the iPod maker, as music streaming becomes more and more popular.
Beats Music subscription service is not yet available in Australia but its likely Apple are planning to expand to more countries in the not too distant future.