Home > Brands > Prepare For A Smartphone Flood

Prepare For A Smartphone Flood

SAN FRANCISCO/SHANGHAI: Telecommunication analysts are predicting that smartphone makers will flood the market with offerings as the coronavirus pandemic begins to ease.

Most of the top brands are grappling with plunging sales and, according to research outfit Counterpoint Research, are likely to flood the market with new devices, aggressive pricing and channel incentives.

Many major global smartphone brands – including Oppo, Vivo, Realme and Xiaomi – have suspended launches of their latest models.

Counterpoint Research has predicted a three percent year on year fall in shipments.

Meanwhile, Canalys expects a 4.2 percent decline, as consumers, hit by the global economic downturn, focus on non-essential purchases and conserve cash.

You may also like
New Chinese Realme GT Smartphone Built With Samsung & Sony Parts
World Smartphone Shipments To Favour 5G Handsets
Samsung To Launch New Smartphones As Market Grows 6.4%
IDC Reveals 5G Smartphone Numbers For Oz
LG Shifts Gears, Refits Phone Factories For Appliances