Optus To Axe Vividwireless March 2019
After launching Australia’s first 4G wireless broadband network in March 2010, Vividwireless has announced it’s shutting shop, with all customers migrating to Optus Mobile early next year.
It comes as mobile competition continues to intensify, with both Optus and Telstra slashing costs, culling jobs and conducting internal restructures.
Earlier this year, Optus announced it was phasing out Virgin Mobile Australia, closing down 36 stores and eradicating the local brand by 2020.
Virgin Mobile Australia customers are being migrated to Optus’ platform, thereby shutting down Australia’s first MVNO (mobile virtual network operator).
The move claims to consolidate Optus’ user base, whilst increasing market competitiveness ahead of the launch of TPG Mobile.
Commentators claim a similar logic has been applied to the closure of Vividwireless.
It comes after Optus purchased Vividwireless in 2012, with the service delivered via Optus’ 4G Plus network.
“We have now decided to close the Vividwireless business and Vividwireless will cease to provide services from April 2019,” reads Vividwireless’ website.
“From April 2019 all wireless home internet will continue to be provided on the Optus 4G Plus network by Optus under the Optus brand.”
Vividwireless customers will automatically see their internet service transfer to Optus in March 2019.
Customers can continue using their existing modem, whilst receiving the same data allowance from Optus, at the same price they’re currently paying with Vividwireless.
Users who do not wish to transfer to Vividwireless must inform the company by the 21st of February 2019.
As Vividwireless is shutting down, service will end after the March 2019 bill cycle.
The company asserts all cancellation and termination fees will be waived.
Further information is available on Vividwireless’ website here.