Nokia Offering Free Earbuds As 9 PureView Hits Stores
Early adopters of the Nokia 9 PureView will receive the brand’s True Wireless earbuds when the phone releases through JB Hi-Fi and Harvey Norman this week.
The phone hits stores this Thursday priced at $1,099.
Nokia is touting its “revolutionary” five camera array system on its new flagship, which picked up 19 awards at Mobile World Congress earlier this year.
The array is made up of two colour and three black-and-white sensors.
Nokia claims the array captures up to 10-times the amount of light than single-sensor cameras, with “outstanding dynamic range” and “unparalleled depth of field”.
Ahead of the phone’s release, Nokia is partnering with Sydney Dogs & Cats Home to show off its new phone’s camera and help raise awareness about abandoned dogs.
An Instagram campaign hashtagged #ForgottenDogsofInstagram features portraits of dogs available for adoption through the non-profit shot on the Nokia 9, in the hope they can be found a “forever home”.
It’s a fitting partnership for a brand that has been somewhat abandoned by consumers after a failure to adequately adapt to the rise of smartphones following its market dominance around the turn of the millennium.
HMD Global, the exclusive mobile phone licensee of the Nokia brand, last year raised $US100 million to help fund its goal to become one of the top smartphone brands.
Counterpoint research states the company shifted just under 18 million smartphones last year, a far cry from market leader Samsung’s 291.3 million.
2018 marked the first year of negative growth in the smartphone sector.