Netflix Axe Luke Cage, Cheaper Service Tipped
Netflix is tipped to slash prices while at the same time expand the availability of content, what’s not known at this stage is whether Australia will get a price cut. They have also suddenly axed their Marvel show ‘Luke Cage’.
During a recent conference call, the Company Netflix’s chief product officer, Gregory Peters, hinted at the introduction of even more affordable packages during the company’s Q3 earnings call.
“We’ll experiment with other pricing models not only for India, but around the world that allow us to sort of broaden access by providing a pricing tier that sits below our current lowest tier. And we’ll see how that does in terms of being able to accelerate our growth and get more access,” Netflix’s Peters said in the call.
Some analysts believe that a new entry level price will be introduced however users could have restricted access. The object will be to get entry level users to step up to a premium package.
The company didn’t go into its future price plans in additional detail, leaving us to wonder what ultra-affordable Netflix might look like – mobile-only viewing, perhaps, or the introduction of a long-feared, ad supported tier at the bottom of the Netflix line up?
Beyond that, the earnings call – which also featured Netflix CEO Reed Hastings and chief content officer Ted Sarandos – nodded to last year’s Netflix price hikes, with the company admitted that additional costs had to be passed on to viewers “from time to time.”
There is also the possibility that premium packages could potentially become more expensive especially if premium has exclusive access to certain shows.
Earlier in the year, it was discovered that Netflix was testing an additional premium tier, dubbed Ultra, which would presumably cost more than the $3 a month Netflix Premium package and play host to most of the service’s 4K content.
In other news Netflix has suddenly Luke Cage.
As One concerned viewer wrote First it was “Iron Fist.” Now it’s “Luke Cage.” At this stage it appears that Marvel and Netflix are set to part Company.
Marvel and Netflix confirmed that the show “will not return for a third season.”
The streaming service dropped its other Marvel series “Iron Fist” last week.
The show, which debuted on the streaming service in 2016, followed the storyline of bulletproof superhero Luke Cage who tries to protect Harlem from villains making the neighbourhood’s streets unsafe.
The show’s creator, Cheo Hodari Coker, tweeted his thanks to the cast and production crew as well as to Marvel and Netflix.
In the case of Iron Fist, Deadline speculated that the series might migrate over to Disney’s forthcoming streaming service alongside planned shows about Loki and the Scarlet Witch.
That goodwill doesn’t appear to be there for Luke Cage. Deadline pointed to Marvel and Netflix’s concrete efforts to develop a third season — they stood up a writer’s room for a third season earlier this year — which were stymied by “rising tensions in the past month,” over “creative differences” between Marvel and Netflix over the scripts that have been developed.
That Netflix and Marvel appear to be pulling back from their partnership doesn’t come as too much of a surprise. Disney, after all, is developing its own streaming service to rival Netflix, and is presently building out its own catalogue of original content. Disney announced that it would end its distribution deal with Netflix last year, and while Netflix worked to try and retain the rights to the Star Wars and Marvel franchises, it seems that those properties will eventually migrate over to Disney’s platform claims The Verge.