New Xbox One X Won’t Make Much Of A Profit – At Least At First
As originally reported by Business Insider’s Ben Gilbert, it appears that while the new Xbox One X, despite offering a substantial technical edge over its competition, is not exactly going to be a huge money-maker for Microsoft at launch.
In an interview with Gilbert, Xbox leader Phil Spencer revealed that Microsoft aren’t making money on the console despite the high-price tag.
In Australia, the Xbox One X will retail for an RRP of $649.
When pressed on whether or not the console is a loss-maker for Microsoft, Spencer evaded the question by referring back to his earlier answer and insisted “I didn’t answer it that way,”
“I don’t want to get into all the numbers, but in aggregate you should think about the hardware part of the console business is not the money-making part of the business. The money-making part is in selling games.”
Microsoft’s margins on the Xbox One X are likely to improve but for now, it looks like shareholders expecting the Xbox One X to deliver a bump to the company’s bottom line will be left wanting.