New Streaming App Brings Together The Best Of Australian Radio
A app, developed by Commercial Radio Australia and app developer All In Media, is simply titled RadioApp and it allows users to live-stream 250 Australian radio stations on the go from anywhere in the world.
Listeners can also view a list of recently played songs and share what they’re listening to with friends.
“RadioApp is the best way to stream radio on your smartphone because it puts commercial AM, FM and DAB+ digital radio stations as well as ABC and SBS stations all into one place,” said CRA chief executive officer Joan Warner.
“It’s about setting commercial rivalries aside and putting the consumer experience first, so listeners can simply swipe and listen to their favourite stations wherever they are.”
The app is part of the CRA’s ongoing strategy to make listening to radio on smartphones much easier and intuitive.
The industry body will promote the app through a national marketing campaign that launches today, featuring the tagline: “RadioApp. Your radio, wherever you are.”
More features will be built into the app in future stages, including the ability to subscribe to podcasts.
Southern Cross Austereo CEO Grant Blackley says “What’s in the marketplace at the moment is a very scattered view, with different technology and different apps across different platforms. This brings it all together and makes it easy for the listener, and that’s going to benefit the industry.”
ABC Radio Director Michael Mason was similarly enthusiastic, saying “The ABC fully supports collaborative involvement in this innovative all-of-industry app. This is an example of radio continuing to evolve to stay relevant to our listeners.”