New PLUG Magazine Hits The Good Guys
4Square Media has continued to strengthen its relationship with The Good Guys, with the new edition of PLUG Magazine set to go live in the coming weeks.
The publication will replace the last issue of PLUG Mag, which was promoted in several sections across The Good Guys’ website.
With coverage on ChannelNews, SmartHouse, The Good Guys, Virgin Airlines and Qantas, the new edition of PLUG will reach an audience of over a million people.
The latest edition prepares Aussies for the summer holidays, with features on Weber’s new Pulse electric BBQ, NutriBullet’s Balance blender with Bluetooth, Russell Hobbs’ cooking gadgets and more.
Primarily an appliance focused magazine, the issue offers increased coverage on smart speakers, tablets, notebooks and other entertainment-focused electronics.
LG’s new black appliances and Samsung’s new QuickDrive washing machine are also featured, alongside Sharp’s new home air purifiers – in time for hay fever season.
The interactive magazine features ‘Buy Now’ links to The Good Guys’ website, YouTube video links, and a URL to the brand’s website for further information.
“We are delivering relevant information right inside a retail SKU, and in a trusted third party publication,” claims David Richards, 4Square Media Editorial Director.
The new edition also provides the opportunity to win a new NutriBullet Balance blender.
View the latest edition of PLUG Magazine here.