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Netflix Nears 10 Million Aussie Users, Foxtel Slumps

Latest numbers from Roy Morgan reveals Netflix’s user base jumped a whopping 29.9% YoY in Q2, with the streaming giant tipped to hit 10 million local subscribers next quarter. By contrast, Foxtel has continued losing users, as Fetch TV and Stan accelerate.

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For the three months to June 30th, Netflix notched 9.8 million Aussie users (aged 14yo and above) across around 3.9 million households.

The results represent a market penetration of 48% in the subscription video on demand (SVOD) sector.

On an industry basis, over 13 million Australians access some form of pay/subscription TV service – a jump of 11.7% versus the previous year.

Proving growth is not exclusive to Netflix, locally-owned ‘Stan’ post a mammoth 39.2% year-on-year increase to 2 million Australian users.

Stan is expected to maintain solid growth, following its ownership under the newly merged Nine-Fairfax entity.

Roy Morgan CEO, Michele Levine, forecasts the Nine-Fairfax merger to open up multiple cross-promotion opportunities for Stan across the company’s media stable – e.g.¬†Nine Network channels; Nine, Gem and Go!, and Fairfax mastheads; the Sydney Morning Herald, The Age and the Australian Financial Review.

Whilst market share remains relatively low, Amazon Prime Video has post a whopping 87.7% user growth since launching in June, while Fetch TV has jumped 40.5%.

Contrasting industry rivals, Foxtel has post a 2.7% decline in user growth to 5.4 million.

Further information is available on Roy Morgan’s website¬†here.

 

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