Netflix Nears 10 Million Aussie Users, Foxtel Slumps
Latest numbers from Roy Morgan reveals Netflix’s user base jumped a whopping 29.9% YoY in Q2, with the streaming giant tipped to hit 10 million local subscribers next quarter. By contrast, Foxtel has continued losing users, as Fetch TV and Stan accelerate.
For the three months to June 30th, Netflix notched 9.8 million Aussie users (aged 14yo and above) across around 3.9 million households.
The results represent a market penetration of 48% in the subscription video on demand (SVOD) sector.
On an industry basis, over 13 million Australians access some form of pay/subscription TV service – a jump of 11.7% versus the previous year.
Proving growth is not exclusive to Netflix, locally-owned ‘Stan’ post a mammoth 39.2% year-on-year increase to 2 million Australian users.
Stan is expected to maintain solid growth, following its ownership under the newly merged Nine-Fairfax entity.
Roy Morgan CEO, Michele Levine, forecasts the Nine-Fairfax merger to open up multiple cross-promotion opportunities for Stan across the company’s media stable – e.g. Nine Network channels; Nine, Gem and Go!, and Fairfax mastheads; the Sydney Morning Herald, The Age and the Australian Financial Review.
Whilst market share remains relatively low, Amazon Prime Video has post a whopping 87.7% user growth since launching in June, while Fetch TV has jumped 40.5%.
Contrasting industry rivals, Foxtel has post a 2.7% decline in user growth to 5.4 million.
Further information is available on Roy Morgan’s website here.