Home appliance and lifestyle technology brand MOVA has launched two new flagship haircare products aimed at bringing salon-quality results into Australian homes.

The two products, Master 10 and Shine 20, combine advanced engineering, smart features, and premium design to deliver professional styling outcomes while prioritising long-term hair health.

The Master 10 is pitched as an all-in-one air styler for both salon professionals and beauty enthusiasts. It curls, smooths, volumises, and dries with salon-grade power and ultra-quiet operation.

Ergonomically designed for extended use, the Master 10 integrates ‘Smart Nozzle Recognition’, which detects the attached nozzle and automatically adjusts settings for tasks like auto-curling or precision styling. Over time, it learns user preferences to deliver a personalised experience.

By contrast, the Shine 20 is a family-friendly smart hair dryer engineered for safe and efficient everyday use.

A precision TOF sensor regulates airflow at a scalp-safe 55°C, while MOVA’s proprietary AeroBlossom technology provides “petal-soft” drying.

The Shine 20 adapts heat and airflow depending on the nozzle selected – from volumising attachments to a dedicated kids’ nozzle.

The dryer also features advanced plasma conditioning that releases 300 million ions to reduce frizz, lock in moisture and neutralise odours.

With a high-speed brushless motor running 1,000 temperature checks per second, it promises rapid yet gentle drying for all hair types, including sensitive scalps, children, and even pets.

Sarah Laidlaw, award-winning Australian hair stylist and educator, says MOVA’s latest products represent a genuine shift in the industry.

“Tools such as MOVA’s Master 10 and Shine 20 are game-changers for both professionals and at-home users,” said Laidlaw.

“The combination of intelligent technology, speed, and versatility means you can achieve salon-quality results without compromising the health of your hair — and that’s something every stylist dreams of for their clients.”

The Master 10 retails at $699 while the Shine 20 is priced at $449.