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Moto On A Roll As Retailers Expand Smartphone Sales

As Blackberry tries to make a comeback and Nokia resorts to retro phones, the Company that made the first mobile phone call in the world, Motorola, is powering ahead in Australia with a combination of retail, carrier and their own online sales.

As a brand, Motorola has a pedigree that other smartphone carriers can only dream about.

On April 3, 1973, Martin Cooper, a Motorola researcher and executive, made the first mobile telephone call from handheld subscriber equipment, placing a call to Dr. Joel S. Engel of Bell Labs his arch rival.

When told that Motorola had cracked how to deliver a mobile call his rival said, “I would love to see how good the audio quality is one day” Cooper replied” you are listening to it”.

Today Motorola is owned by Chinese technology giant Lenovo and during the past quarter the Company increased sales in Australia at a time when most other brands are struggling to hold onto market share.

Effective immediately the Company who places “a lot of importance” on the Asia Pacific market of which Australia is a major contributor has moved to slash the cost of their handsets.

Their premium Z model has been reduced from $999 dollars to $899, their Z Play models falls to $599 from $699 while their X Force has been dropped $100 to $499.
According to Danny Adamopoulos the former Head of APAC Operations, who has just been appointed the APAC Head of Motorola Sales for mature markets the former US communication Company is now selling tens of thousands of Motorola Mobile phones in Australia in Australia. In the last quarter sales were up 2%. most major brands were witnessing a decline in smartphone sales. Samsung was down 18%.

Left: Danny Adamopoulos the former Head of APAC Operations, who has just been appointed the APAC Head of Motorola Sales for mature markets

At one major retailer Motorola partner sales are up 40% as consumers invest in the Companies midrange smartphones as well as their top end Z models that can be configured with a range of backs that include a Hasselblad camera back.

Currently the Company is rolling out their all new G5 and G5 Plus smartphones which Adamopoulos is confident will grow sales even further.

launched at the Mobile World Congress (MWC) in Barcelona in February the new G5 delivers an expanded design and significantly improved performance over the Companies current G4 model which was slashed in price from $399 to $349 this week.
Both the Moto G5 and G5 Plus have a similar design, and come with a fingerprint sensor inside a metal case, it also has a camera similar to the top end Moto Z.

The Moto G5 is a smaller version of the G5 Plus, this model comes with a 5-inch FHD display, whilst the G5 Plus features a 5.2-inch FHD panel.

The 5-inch Moto G5 is powered by a 1.4GHz Snapdragon 430 processor, paired with 2GB or 3GB RAM and 16GB or 32GB of native storage. Plus, you also get with the option to expand further via a microSD card slot (up to 128GB).
According to In Australia Adamopoulos retailers are preferring to stock low cost G4 Black models with 16GB of RAM.

A 32GB version of the same phone is available via the Motorola online store.

Adamopoulos said that “getting the basics right” is a critical part of the Motorola design process.

With the new Moto G5 it packs a 2800mAh removable battery with support for fast charging. On the camera front, the Moto G5 incorporates a 13-megapixel rear-facing camera with PDAF, f/2.0 aperture, and dual-LED flash, and on the front, there is a 5-megapixel wide-angle front camera for selfies and video calling.

The phone runs Android Nougat plus it comes with several Motorola-exclusive features.

The promotion of Adamopoulos who will be based in Motorola’s Sydney head office, gives him responsibility for key markets such as Hong Kong, Japan, Taiwan, Korea, Australia/NZ.

Motorola management said his promotion is part of the investment that Lenovo is making in expanding the Moto brand in the APAC market.

This is part of the intended over investment in Australia and other APAC markets.

His other role is as head of the Australian operations for Moto, or otherwise known as GM Australia/NZ and responsible for driving the growth of the business in this market.

When Motorola launched their new Moto X in Australia last year, several carriers failed to range the brand. This opened the door for Motorola to expand their retail presence in Australia.

“Right now, we are growing by focusing our business on main retailers. We have just signed a new ranging agreement with a new retailer and we are expanding our New Zealand operation said Adamopoulos.

“We believe that we have an excellent range offering and that we are in a perfect position to grow our Australian and Asia Pacific business”.

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