HTC Freefall: Sales Slump 36%
The One maker said February sales fell 36% to NT$7.2bn, compared to same time 2013.
Last month’s dismal result also marked a 25% fall from January revenues.
HTC revenues and profits have been in freefall for some time now and it looks like 2014 is showing no signs of improvement, despite hiring Robert Downy Junior as its brand wingman, and launching various versions of its best selling One smartphone including the One mini.
Q4 2013 also saw HTC at one of its lowest ebbs, reporting net profit of just TWD 0.31 billion.
But its looking like Q1 2014 wont be much better, if the first two months sales performance is repeated in March.
HTC who recently unveiled some new Desire devices at the Mobile World Congress in Barcelona last week, is still struggling against competitors like Apple and Samsung who’s brand prowess is miles ahead of the Taiwanese phone company.
Its share of the mobile market has slumped, globally.
However, it is planning to launch a wearable device later this year to reignite sales.
Gartner analyst Annette Zimmermann, says HTC is entering 2014 in a “relatively weak position and we expect them to struggle this year.”
It also announced cutting the cord on HTC Watch movie rental service available in UK, US and Europe, just days ago.