Optus is being asked to immediatly stop marketing their latest Boost Mobile offering which was launched earler this week because it infringes on Boost Mobiles trademarks.

Per Adderton the CEO and fouunder of Boost Mobile told ChannelNews exclusively.

“Just when I didn’t think Optus could embarrass themselves any further, they once again surprise us all. Earlier this week, Optus launched products under the BOOST brand which Boost Mobile considers must be a deliberate attempt to trade off our valuable BOOST brand and success.

Boost Mobile CEO

“Boost Mobile has not authorised Optus to use our BOOST brand, and we are definitely not collaborating with Optus. Boost Mobile is focused on customer experience through great everyday value and access to the full Telstra network.

“Boost Mobile will not tolerate Optus’ behaviour and we have demanded that Optus stop using our BOOST brand immediately. Optus has this morning received legal correspondence giving them until 5pm today to respond and stop using BOOST in its marketing, or otherwise legal proceedings will commence for trademark infringement. Boost Mobile is a local, Australian-born success story which, over the last 22 years, has built a telco brand that is now globally recognised and respected. Our six different Australian trademarks, including the word BOOST, cannot be so easily traded off by an organisation scrambling to create relevancy with consumers.”

“While no further comment will be made for now, what I can say is – watch this space.”

Earlier this week the Singapore owned carrier announced two new services called “Internet Boost” and “Mobile Boost” that allow customers to pay for short term improvements to service and speed, the request by Boost Mobile could see the carrier forced to change the name of their latest marketing initiative.

If not they could face legal action by Boost.

In an exclusive interview with ChannelNews from the USA where he is launching a new network called MobileX, Peter Adderton the owner of Boost Mobile in Australia claims that Boost Mobile owns the rights to the use of the Boost Mobile name.

This is a blatant attempt to trade off the success of Boost and Boost Mobile”.

Insiders are claiming that Optus is a carrier that has a track record  of questionable judgement citing recent action taken against the carrier by the Australian Competition & Consumer Commission.

Late last year the Federal Court ordered Optus  to pay $13.5 million, for breaching Australian Consumer Laws when they used false or misleading statements in their marketing in relation to their 50Mbps or 100Mbps fibre to the node (FTTN) plans.

Weeks before the outbreak of COVID Optus Internet Pty Limited and Optus Mobile Pty Limited (Optus) were ordered by the Federal Court to pay $6.4 million in penalties for making misleading claims about home internet disconnections to consumers, following proceedings brought by the ACCC.

Boost Mobile is one of Australia’s most successful mobile phone operators whose use the Telstra network to deliver services in Australia.

Optus claims that ‘Internet Boost’ enables Optus customers to maximise their nbn internet speed for 24 hours for $5.

This is an area of the market where Boost dominates with Optus struggling to compete up against Boost who is believed to deliver a significant percentage of Telstra’s prepaid business.

Optus management claim that Mobile Boost gives customers the chance to prioritise their mobile data connection to achieve better connectivity for $2 for an hour, and to celebrate the launch of this new feature, Optus is offering our customers five free one-hour Mobile Boosts.

“This is a blatant attempt to trade off the success of Boost in Australia and our success in the value market claims Adderton”.

“With a third of Aussies using their mobile and internet data for streaming movies, Optus Boost products are revolutionising on-demand options that suit every lifestyle and budget,” Matt Williams the head of Marketing and Revenue at Optus claimed.

He said “For instance, to access the Internet Boost product, eligible Optus customers just need to head to the Speed tab of the My Optus app and click “Boost for 24 hours” to get the maximum speed available on your home nbn at your premises – giving our customers even faster speed when they need it most!”,

ChannelNews understand that Optus which has recently acquired a Company with over 70 staff that can deliver home automation services in Australia is set to roll out a massive new home connectivity and home automation service.