Miele Trials Refurbished Appliances As Second Hand Smartphone Market Takes Off
The second hand smartphone market has grown significantly in recent years, but questions are now being raised as to whether the next big recycling program will come from appliance manufacturers.
German brand Miele has already moved to sell recycled appliances in Europe with the expectation that several premium European brands are now looking at what is happening in the smartphone market where brands such as Samsung are now reselling traded in smartphones that have been refurbished by the manufacturer.
The Miele initiative involves collecting Miele washing machines that have been returned, including those with scratches or easily repairable faults, fixing them up and reselling them online with the German Company hoping that the move will appeal to the entry level market with consumers who want a premium European appliance but can’t afford the sticker price of a new Miele model.


























































































