Their iPhone sales are falling, now Apple has a new problem with demand for their popular MacBooks plunging more than 40% during the past quarter.
According to new IDC data, sales of Apple’s PCs have slumped significantly as the Company gets set to announce their latest financials, which are tipped to be the worst for some time.
When Apple last suffered such a steep drop in Mac demand, the tech industry was grappling with the dot-com bust according to Bloomberg.
Back in February, Chief Financial Officer Luca Maestri said the company expects Mac revenue to decline by a percentage in the double digits in the quarter ending in March.
It’s now been revealed that sales fell 40.6%, with no signs that the slump is slowing.
Apple’s answer to the problem is tipped to be the launch of a cheap MAC PC.
The slowdown in consumer spending over the past year has also led to double-digit declines in smartphone shipments and an accumulating glut among the world’s foremost memory chip suppliers.
This is set to compound Apple’s problems, with their shares dropping 1.6% in trading earlier today.
Currently Apple is working on shifting its manufacturing base as brewing tensions between Washington and Beijing threaten to disrupt its supply chain.
Looking toward 2024, the IDC researchers foresee a potential rebound for PC makers, driven by a combination of aging hardware that will need to be replaced and an improving global economy.
PC market declines have been seen for multiple quarters, and a rebound in the second half of the year is still possible, says Anurag Rana, a Bloomberg Intelligence analyst. Apple was especially hurt by higher exposure to the consumer market and tougher comparisons to a strong period the year prior, he added.
