Online Sales Boom As Retailers Move To Rich Media Content Engine
That was rather less than the 24 percent jump recorded in April – but NAB suggests the April figure was boosted abnormally by a Click Frenzy sale held on Aril 23 in the run-up to Mothers’ Day. The Click Frenzy event was said to have served nine million queries in the first five minutes of going live and 36.6 million in the first hour from 7pm to 8pm.
Click Frenzy last weekend held an end-of-financial-year event which may deliver another high result for e-tail in June, according to advertising news site B&T.
In the 12 months to May this year, Australians spent $13.7 billion with online retailers, representing 6.1 percent of traditional bricks-and-mortar retail sales, according to NAB.
The NAB figures are more conservative than a recent report by Morgan Research, which estimated Australians aged over 14 years spent around $24.3 billion online in the 12 months to March, an 11.9 percent increase.
That report claimed that in Q1 this year, some 50.3 percent of Australians had shopped online.
In contrast, the rate of growth for traditional bricks & mortar retail was marginally stronger in April 2013 – increasing by +3.2% year-on-year (on a non-seasonally adjusted basis), compared with +2.4% yoy in March. That said, when seasonal factors are included, the growth trend for traditional retail was flat at +3.0% yoy in April.
During the past month, six major IT, consumer electronics and digital camera retailers have gone live with the Webcollage content service that delivers rich media content live into retailers online SKU’s .
The service, which is free to retailers, is now being used by several major brands including Sony, Yamaha, Samsung, LG, SanDisk, Seagate, Toshiba, Microsoft, Pentax, Sigma and FujiFilm to drive sales conversion both online and in store.
Also using the online service is JB Hi Fi, Betta Electrical with two additional retail chains set to go live in August.
The Webcollage content engine service is be delivered in Australia by CliFlip Digital see http://clikflipdigital.com.au
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