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Logitech On A Roll In Gaming Market $250 eSports Mouse Revealed

Logitech is set to use IFA to show off a $249.95 black mouse designed specifically for eSport gamers.

Six years ago, the Swiss Company was sacking people in their gaming division today under the management of CEO Bracken Darrell this division is set to be a major revenue earner for the Company

Esports generated $1.5 billion in revenue last year, according to SuperData, which tracks the industry. Its popularity has also led Logitech’s expansion. Sales in the company’s gaming division increased 57 percent in the past year, making it Logitech’s fastest-growing and largest division claims Bloomberg.

Designed from the ground up the new mouse is set to be put on show after consulting with over 50 gamers during a two-year period according to Ujesh Desai, general manager of Logitech gaming. The new mouse draws on both Logitech’s increasingly familiar Lightspeed tech for near-zero lag and supports PowerPlay wireless charging, but it also touts the company’s high-precision 16,000DPI sensor and a 2.8oz weight that makes it easier to flick around in the heat of a tournament.

At 80 grams it weighs less than a deck of cards, which Desai claims is important for high-level gamers from whom speed is paramount.

“We dug in really deep in the area of esports, because we saw that it was quickly going to reach a tipping point and go mainstream,” Desai said.

“Logitech was a fantastic case of mismanagement” said Torsten Sauter, an analyst at Kepler Cheuvreux. “They really had market dominance in this space and they lost it. They are basically fighting themselves back in to the business, and I think they are doing super well.”

Darrell set out to rebuild the division because of what he saw as a potential demographic windfall. The generation with the highest proportion of esports consumers is still young, which means they’re only going to spend more over time, he said in an interview.

“The people who were there at the time didn’t see it,” Darrell said. “Esports is going to keep growing. It’s blowing away numbers for every sport except the Super Bowl, Formula 1 and FIFA.”

Now under Darrell, Logitech has revamped its gaming line with instore packaging playing an important part.Logitech eSports Mouse

The boxes the products come in have been made to be sleeker. New switches went in the keyboard’s keys, and they developed new, faster wireless mouse technology.

Last year they bought Astro Gaming, a popular maker of gaming headsets, for US $85 million.

Logitech’s gaming division’s sales more than tripled to $492 million in fiscal year 2018 from five years earlier. Today, the gaming division has more than 200 employees, according to Desai.

“Logitech has now positioned itself to exploit the success of esports,” said Tom Forte, an analyst at D.A. Davidson.