Logitech Moves Into Pro Audio Recording With $117M Buy
Electronics accessories manufacturer, Logitech, has expanded into the pro sound recording space, following its acquisition of Blue Microphones for US$117 million cash.
Published in a company blog post, Logitech CEO, Bracken Darrell, affirms the acquisition will accelerate entry into a “growing market”, providing synergies between Logitech’s gaming, PC webcam and audio divisions.
Blue Microphones’ acquisition will further enhance Logitech’s portfolio, joining Astro Gaming, Jaybird and Ultimate Ears.
Reportedly used by musicians such as Bob Dylan and Imagine Dragons, Blue Microphones produces “studio-quality” products for recording podcasts, YouTube channels and online streams.
As gaming and conference electronics continue to post growth, commentators claim it’s clear how Logitech will use the acquisition to enhance its consumer microphone portfolio.
“For Logitech, this is a new space. But, at the same time, it’s not at all,” the company asserts.
“Gamers are already using our Logitech G webcams to stream. People are video calling with friends and family thanks to Logitech every day. And in business, our audio and video know-how is apparent every time a video meeting takes place at the office”
“Joining up with Blue and their microphone lines is a logical adjacent opportunity with great synergies.”