German electronics manufacturer Loewe has unveiled the Neo, a premium portable Bluetooth speaker that combines 50 watts of audio power with a distinctive aluminium design and customisable lighting.

The new speaker offers high-performance wireless audio and doesn’t sacrifice aesthetics. Loewe says the Neo has been designed to deliver “exceptional acoustic power”, with dual passive bass radiators ensuring low-frequency performance while maintaining sound quality, all in a portable format.

Yes, portable. It looks like a stylish part of home interiors but the Neo is also built for use beyond the home. It carries an IP67 rating for water and dust resistance, while its battery is rated for up to 12 hours of playback. A detachable leather carry strap and premium felt case are included.

One of the Neo’s more unusual features is its integrated ambient lighting. A built-in light strip can be adjusted directly from the speaker. 

Its aluminium housing is paired with interchangeable grilles, so owners can switch up its appearance to suit different interiors or preferences.

Loewe has also included Auracast support, a wireless technology that allows compatible devices to share audio with multiple supported speakers. It’s a feature that makes the Neo useful for social occasions, allowing users to connect and play music across several compatible speakers.

Owners can also customise the speaker’s lighting and adjust its sound via Loewe’s companion app. Three sound presets are available, alongside separate bass and treble controls. Physical top controls provide quick access to key functions like power, lighting and tone adjustments.

Loewe chief executive Aslan Khabliev said the Neo reflects the company’s focus on design, innovation and individuality, describing the speaker as a combination of acoustic power, intelligent lighting and customisation.

The Neo is scheduled to go on sale from November 20 in Alu Silver, Alu Black and Champagne finishes, the Champagne being offered as a limited-edition colour.

Pricing is premium and expected to be €400 in Europe. Full specifications, confirmed pricing and availability are expected to be announced closer to the sale date.