LG Wins $168 Million In Court Battle
LG has been awarded $168 million in damages in a lawsuit filed against the producers of counterfeit versions of its Tone headsets.
“Our customers must feel confident that they are purchasing genuine high-quality LG TONE headsets,” said Chang Ma, president of LG Electronics Mobile USA and head of the LG Electronics North American mobile business.
“The LG TONE Bluetooth neckband headsets created a new product category, and these products remain category leaders. With such hard-earned success came freeloading counterfeiters and knockoff artists, who seek to dupe and confuse potential consumers into buying poorly performing, shoddy products under the false pretense that such goods are made or authorized by us,” he said.
LG originally filed for $200 million in damages last year, claiming that customers had been “duped and victimized by companies cashing in on makeshift and second-rate headsets.”
“We strive to ensure that our customers have a favorable experience when buying LG TONE headsets through our trusted retailers and distributors.”
“These fine stores and outlets are likewise deserving of protection from counterfeits and knockoffs, because such illicit goods harm the very bedrock of their businesses, too. We share their frustration and anger,” Ma said.
In the wake of the ruling, LG has promised increased litigation against those selling “liquidated” LG TONE products that fail to truthfully disclose to consumers that such products are not “new,” are often damaged, refurnished or repaired, and not covered by LG’s warranties, product guaranties, and product return policies.