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LG Showcasing Premium Product Range At IFA

LG Electronics have revealed their premium appliance and device range – titled Signature – will be on display at this year’s IFA, supported by an exhibition installation art contributed by London-based artist Jason Bruges.

The exhibition, The Art of Essence, will run from the 2nd to the 9th of September in a garden located adjacent to their booth at IFA.

LG says the different displays will act as both an elegant backdrop and an innovative metaphor for the Signature range of products. 

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According to Brian Na, global marketing officer at LG Electronics, “LG SIGNATURE was conceived with the idea of bringing out each product’s essence so it is quite fitting that the European debut of this collection takes place in an artistic setting.” 

“We’re very fortunate to have accomplished artist Jason Bruges’ creations in this unique space as a backdrop for launching our most premium brand in Europe.”

The IFA Conference in Berlin will take place from the 2nd to 9th of September. You can read our comprehensive preview here. 

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