LG has offered an early glimpse of its 2027 television lineup, confirming a new W7 OLED TV ahead of January’s Consumer Electronics Show (CES) in Las Vegas.

The South Korean electronics giant revealed the model after securing several CES 2027 Innovation Awards across product categories ranging from televisions and gaming monitors to home appliances.

Among the award-winning products are the new W7 OLED and LG’s existing Signature OLED T6, a premium transparent television that debuted at CES 2026.

The Signature OLED T6 features a 77-inch transparent 4K OLED panel with a retractable contrast backing, allowing viewers to switch between a see-through display and a conventional television screen.

It also uses LG’s 60GHz wireless transmission technology to deliver uncompressed 4K video from a separate connectivity box, reducing the need for cables running directly to the display.

However, the Signature OLED T6 remains an exclusive product, priced at US$60,000 and unavailable in Australia. Each television is manufactured to order, with delivery taking approximately six weeks.

The more significant announcement is the new W7 OLED, which appears set to succeed last year’s W6 and continue LG’s ultra-thin Wallpaper television range.

The W6 revived the company’s distinctive Wallpaper concept, replacing the wireless M-series OLED models previously offered in LG’s premium television lineup.

Interestingly, LG previously used the W7 name in 2017 for its original Wallpaper OLED, meaning the latest model brings back a designation associated with one of the company’s most distinctive television designs.

While technical specifications remain limited, LG has confirmed the new W7 will incorporate its latest agentic AI technology.

According to the company, the system is designed to better understand user needs and deliver more personalised viewing experiences, suggesting artificial intelligence will play an increasingly important role in its next-generation televisions.

LG has yet to disclose details about display brightness, picture processing, audio improvements, screen sizes or pricing.

The company is also keeping its expected G7, C7 and B7 OLED ranges under wraps, with further announcements anticipated at CES 2027 in January.

Australian pricing and availability for the new W7 have not been confirmed.