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Lenovo Set To Crank Up Motorola Brand IN OZ

Lenovo expects sales of Motorola-brand smartphones to gain traction in Australia this year.

The Chinese Company is currently advertising the Moto brand on buses in Australia.

According to William Tsai, sales director for Asia Pacific at Lenovo, the parent company of Motorola, the Australian market is a key market for Motorola and one where the Company believe they can grow market share.

He said that sales of Moto-brand smartphones have been making ground in Brazil, India, and the US recently and that the Company sees “no reason” why the brand cannnot grow in Australia.

ChannelNews has been told that Motorola will be a key Amazon brand when the online retsailer launches later this year in Australia.

In India, the proportion of handset sales from Amazon online channels has risen from nearly 5% in 2014 to nearly 35% currently.

The Company said that sales of Lenovo- and Moto-brand smartphones have topped sales on Amazon and Flipkart, the two largest online sales channels in India, Tsai noted.

In the US, Moto currently ranks as the fourth largest vendor, after Apple, Samsung and LG Electronics. Lenovo/Moto smartphones accounted for an as high as 30-40% share in the Brazil market previously, Tsai said.

He said that Lenovo intends to strengthen sales of Motorola smartphones in Australia in 2017.

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