Beats has recruited Kendall Jenner for a new advertising campaign showcasing its Beats 360 over-ear headphones and their interchangeable ear cushions.

The campaign follows Jenner meeting a friend at a café before leaving for a workout. As she prepares to go, the other people in the café are replaced by different versions of Jenner, with each wearing Beats 360 headphones featuring a different ear cushion colour combination.

The concept is designed to highlight the ability to change the appearance of the headphones to suit different outfits, activities and personal styles.

The film is accompanied by Gary Numan and Tubeway Army’s track ‘Are Friends Electric?’, continuing Beats’ long-running use of music and celebrity partnerships to promote its headphones.

“I’m always on the go and switching between so many different looks. So Beats 360 fits my lifestyle. I love that I can switch the cushions to match whatever I’m doing that day,” Jenner said.

Beats 360 Over-Ear Headphones (Pink with Pink Performance Knit Cushions)

Beats CMO Chris Thorne said the campaign was intended to demonstrate how the headphones can change alongside Jenner’s different looks.

“Kendall tailors her looks to fit every moment, so she needs a headphone that can change with her. The film captures that perfectly, playfully showing every side of Kendall, and how Beats 360 keeps up with all of them,” Thorne said.

The Beats 360 is being offered in four main colourways: Black, Cloud, Sky and Pink, with the replaceable cushions allowing users to further customise their headphones.

They are currently available at JB Hi-Fi for $499.