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Kayo’s 330K Users Stream More Than 8 Hours A Week

Kayo Sports is building a sizable user base of highly engaged viewers according to internal data from the sports SVOD released today.

Less than a year after launching, the streaming platform now has more than 380,000 subscribers, 331,000 of which are paying users.

Kayo Sports CEO Julian Ogrin said the SVOD “is driving huge engagement”.

“Aussie sports fans are loving the Kayo service.

“The team has built a fantastic product and platform that can deliver an average of 400 live streamed, high-definition events across any weekend.

“We will continue to optimise the service to ensure we are always delivering the highest streaming quality possible,” Mr Ogrin said.

Kayo subscriptions start at $25 a month, allowing users to stream on two screens.

A higher-tier three screen option costs $35.

According to Kayo, the June quarter saw viewers stream around 8.5 hours of content weekly, with the average customer watching 6 different sports a week.

The recent Cricket World Cup saw nearly 8 million hours of cricket content streamed over the course of the six-week competition.

Kayo said the competition brought in the biggest audiences since the SVOD first launched in November last year.

Around 175,000 users viewed Australia’s games in the tournament, eclipsed by the 187,000 who followed India’s progress through the tournament.

A match between the two sides drew 214,000 users.

220,000 users streamed the final between England and New Zealand.

Fans of Australia’s two biggest codes are watching around 3.5 hours of AFL and NRL every week, though the southern code seems slightly more popular, with 130,000 watching the Round 18 game between West Coast and Richmond last month.

Some regular season games of the NRL were attracting around 70,000 viewers.

Game 6 of the NBA Finals between the Golden State Warriors and the eventual champions the Toronto Raptors attracted 113,000.

While Stan frets over whether it will lose Disney content and Netflix faces its first real recent challenge, Kayo looks likely to weather the Disney storm when the content giant’s Disney+ streaming service is introduced later this year.

There’s a possibility it could lose access to Disney-owned ESPN content, including NBA basketball and some tennis fixtures, but should retain its main attractions of cricket, AFL and NRL for the foreseeable future.

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