Moving forward all future home-theatre speakers, soundbars and headphones will be marketed under the Reference umbrella with all of the Reference-series marketing collateral, such as packaging, messaging, advertising and retail displays, featuring the brand’s copper and black colours.
The first Reference soundbars and home-theatre speakers under the new strategy will be available in Q3 followed by other models throughout 2015.
In May, Klipsch launched the Klipsch Reference R6 and R6i in-ear monitors.
The company already offers a Reference series of home speakers. In home speakers, the brand will drop the Synergy, Icon and HD Theatre names on products.
Current products in the Palladium, Heritage and THX Ultra2 home-speaker lines and in the ProMedia computer-speaker line will remain in the brand’s product selection, and future products could be introduced, a spokesperson said.
The Gallery name will also remain. The Palladium series is in the luxury market with a 5.1 home-theatre system priced at over $30,000.
Heritage is a high-end series of $850 to $4,500 each.
These are the original speaker’s founder Paul W. Klipsch introduced in the first years of the company’s history.
These speakers are still hand-built upon order in the USA.
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