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JB Hi-Fi Signs Three Year Deal With Melbourne Esports Open

Home entertainment retailer JB Hi-Fi has signed a deal with the Melbourne Esports Open as its official presenting partner for the next three years.

Richard Murray, JB Hi-Fi group CEO says, “With the rapid growth in popularity of esports in Australia and JB Hi-Fi’s long and successful history in supporting and growing the gaming category in Australia, we are proud to be a supporter of the Melbourne Esports Open, an event for passionate esports and gaming fans alike.”

The popularity of eSports over the past couple of years has grown immensely, becoming part of mainstream pop culture with more tournaments around the globe.

More importantly, the interest in esports in Australia has grown with companies like JB Hi-Fi and Acer signing on to sponsor events as they want to get a piece of the gaming action.

Channel Seven signed a deal with St George Bank last June to cover more eSports and gaming with its brand ScreenPlay.

Along with the news of JB Hi-Fi signing the Melbourne Esports Open is adding League of Legends to its line up in September.

The Melbourne Esports Open says it will also incorporate a true “open” tournament format, with avid gamers invited to enter knock-out competitions against some of the very best amateur and pro players across the region. Avid gamers can turn up to play, compete and showcase their skills across multiple eSports titles.

The Oceanic Pro League Finals will take place at Rod Laver Arena on Sunday September 2.

Tickets are available now to the Melbourne Esports Open with prices starting at $19.90 for juniors and $29.90 for adults. Family day passes start from $79.70.

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