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Is Samsung Set To Us Galaxy M12 To Fend Off Cheap Chinese Smartphones?

Korean Company Samsung Electronics is believed to be looking at a new sub $300 Galaxy M12 smartphone that could be used to compete with Chinese brands such as Oppo, Vivo and Realme, who are desperately cutting margin and discounting out models as consumers switch off Chinese brands in particular those seen as high-risk smartphones.

There all new Galaxy 4G, M12 budget smartphone was released in South Korea yesterday as the tech giant eyes to expand mobile sales by introducing more price-competitive models that will compete with Chinese brands, it’s already on sale in the UK.

The M12 which comes with a 6.5-inch screen, a quad-rear camera setup, featuring a 48-megapixel (MP) main shooter, a 5MP ultrawide camera, a 2MP macro lens and a 2MP depth sensor and an 8MP camera on the front is selling in Korean for $A230.

Powered by Samsung’s Exynos 850 processor, the handset has 3GB RAM and 32GB internal storage that can be expanded up to 1TB via a microSD card.

The M12, packs a 5,000mAh battery though an Australian version could be in different colours.

According to market researcher Counterpoint Research, Samsung was the dominant player in the South Korean smartphone market last year with a share of 65 percent, followed by Apple. with 20 percent and LG Electronics Inc. with 13 percent.

LG recently decided to quit the mobile phone market and the release of a cheaper Galaxy model is seen as a way for Samsung to compete in the budget market with a model that will stop Chinese brands growing market share.

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