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Intel Launches New Retail Platform Powered By IoT and Cloud Technology

A new platform from Intel is set to simplify the process of integrating IoT and cloud-based technologies into retail businesses.

Intel’s Responsive Retail Platform (RRP) will combine hardware, software, APIs and sensors in a standardised way, allowing for greater flexibility and scalability depending on the needs of retailers.

Large amounts of data will be gathered using the new platform, which will help “take retail to the next era of highly efficient and personalized shopping,” according to Intel. Some of the potential uses of the RRP include assistance with ideal inventory placement, employee deployment and inventory tracking.

Both retailers and customers will benefit from “in-the-moment tracking” that informs the retailer what customers want and what they are purchasing, ensuring inventory arrives “just in time” for customers to make their purchase.

The announcement was made by Intel CEO Brian Krzanich at a major US retail conference, where Intel committed to invest US$100 million in the retail industry over the next five years.

“The investment will enable retailers to unify every part of their operations, create a positive impact on their bottom line, and solve longstanding business challenges,” Mr┬áKrzanich said in an editorial.

The Intel Responsive Retail Platform is available now through the company’s ecosystem.




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