Initally There Was The Frame TV, Now We Have The Frame TV Gallery

Samsung is “bringing art and TV together” with the opening of The Frame Gallery, which will see the company’s unique ‘The Frame’ TV used to display international and Australian artworks.

From August 5 to September 1, shoppers will be able to visit The Frame Gallery located under Myer at Pitt Street Mall in Sydney.

Along with being able to view Samsung’s The Frame up close, a number of free activities are also planned including design panel events involving industry experts Jen Bishop, Greg Natale, and Steve Cordony, and a live painting session with renowned Australian artist MULGA.

“Come down to check out The Frame, a remarkable TV when turned on and a magnificent work of art when turned off,” Samsung said.

Featuring 4K UHD resolution and support for HDR, The Frame comes loaded with 100 artworks from 37 Australian and international artists. Additional content is also available to be purchased or via a subscription.

The Frame is currently available exclusively through Harvey Norman, priced at $3,299 for the 55-inch model and $4,699 for the 65-inch.

More information about The Frame Gallery can be found on Samsung Australia’s Facebook page.