Finnish mobile phone maker HMD plans to scale back its global operations and focus on regional markets and business customers, according to an unconfirmed report.

HMD, the company behind its own-branded smartphones and Nokia-branded mobile phones, is reportedly considering a reduction in its presence in certain markets and to scale back production across its global device portfolio.

It also raises the possibility that HMD may not globally launch any further products for 2026, with future devices perhaps introduced on a market-by-market basis instead.

However, the claims remain unconfirmed.

HMD, short for Human Mobile Devices, is a Finnish mobile phone manufacturer established in 2016 which has sold more than 450 million devices worldwide. The company initially became known for producing Nokia-branded phones under a licensing agreement with Nokia.

HMD subsequently expanded beyond Nokia-branded devices, launching smartphones under its own name in 2024. Its portfolio includes affordable Android smartphones, traditional feature phones and specialised devices, including products aimed at children and business users.

The company also produces Nokia-branded feature phones and has developed themed devices, including the HMD Barbie Phone.

The company has previously had a presence in Australia and New Zealand through established retail relationships for its Nokia-branded devices. 

A move towards regional distribution could mean future products are launched selectively, rather than being released simultaneously across international markets.

The reported shift comes amid intense competition in the smartphone industry.

For now, HMD’s reported plans remain speculation and details have not been confirmed.