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GoPro Inks Huawei Software Deal

GoPro has announced a new partnership with Chinese smartphone player Huawei that will see the action camera company’s Quik video editing software come integrated with Huawei’s P10 and P10+.

“The Quik app transforms your smartphone photos and videos into amazing edits with the press of a button,” said GoPro Founder and CEO Nick Woodman.

“We’re excited to partner with Huawei to bring GoPro’s Quik app to HUAWEI P10 and HUAWEI P10 Plus devices, amongst others, providing them with a quick and easy way to share compelling stories on-the-go,” he said.

The partnership comes at an interesting time for both companies. GoPro has struggled against both the failure to launch their Karma drone and a disappointing holiday season.

Meanwhile, Huawei has faced increased competition from other Chinese smartphone players both within its home territory and abroad.

The company also announced that their subscription service GoPro Plus will be rolling out to European markets.

“Our goal is to make products that enable people to capture experiences and create engaging stories to share with their friends and family,” said CJ Prober, Chief Operating Officer for GoPro.

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