Home > Communication > Google Ditch Pixel 2 & 2XL After 18 Months

Google Ditch Pixel 2 & 2XL After 18 Months

Google has officially ceased selling the Pixel 2/2XL on its web store just 18 months after launch, prompting buyers to the Pixel 3/3XL instead.

[Pixel 3]

The news follows a similar strategy with the original Pixel phone, which was ditched from Google’s online store 18 months after too.

Whilst the Pixel 2/2XL is still available to purchase from several third-party retailers, Google’s strategy contrasts other manufacturers such Apple and Samsung who still sell previous generation smartphones several years after launch.

As spotted by Android Police¬†consumers who directly visit the Pixel 2 page are now pushed to the Pixel 3 listing instead – mirrored by Google’s Australian website too.

The news follows reports Google has significantly slashed personnel numbers from its laptop and tablet teams, fuelling rumours the tech giant is re-strategising its Pixel hardware portfolio.

[Google AU website]

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