HDR10+ Technologies has been tapped to run the certification program for Eclipsa Video, a new open-source video standard backed by Google, Apple and NBCUniversal.

The standard is based on SMPTE 2094-50, a specification developed by the Society of Motion Picture and Television Engineers, and is designed to improve video performance across smartphones and next-generation consumer devices.

The move is significant for Samsung, which co-established HDR10+ Technologies and has been one of the biggest backers of HDR10+ as an alternative to Dolby Vision.

Samsung has also been pushing the format across its TV and monitor range, recently announcing HDR10+ support for Netflix shows and movies on selected smart TVs and monitors.

Samsung Electronics Elevates Home Entertainment With HDR10+ for Netflix Shows and Movies – Samsung Newsroom Australia

HDR10+ Technologies, which represents more than 180 adopter companies, said Eclipsa Video will integrate with the existing HDR10+ ecosystem, allowing certified products to carry the “Eclipsa Video powered by HDR10+” branding.

Google Product Lead for Eclipsa Video Roshan Baliga said HDR10+ Technologies was selected because of its expertise in premium video standards and certification programs.

The move expands HDR10+ Technologies’ role in the Eclipsa ecosystem after it was appointed to administer the Eclipsa Audio certification program last year.

Initially, the certification program will focus on smartphones, with broader device categories expected to follow. The first Eclipsa Video-certified devices are tipped to launch later this year.

The development signals growing industry support for open-source media standards as vendors look to deliver higher-quality HDR video experiences.