Global PC Sales To Bottom Out In 2Q18
Following weaker-than-expected demand, suppliers expect the global PC market to bottom out in the [traditionally slow] second quarter of this year.
According to Taiwanese-trade publication, DigiTimes, several suppliers are struggling to post revenue growth, citing sluggish consumer PC demand, and the ‘abrupt’ decrease in crypto mining devices.
Suppliers expect global PC shipments – including notebooks and desktops – to post an annual decrease of 3% – 5% this year.
The result follows negative growth for the last six years, with global PC sales tipped to ‘hit bottom’ in 2Q18.
The global PC gaming market is reportedly expanding, however, at a slow pace.
Sources claim increased competition (e.g. from Asus and msi) is driving gaming PC prices down, therefore impacting profit.
By contrast, the business PC sector is expected to post growth, driven by replacement demand. Intel and AMD are set to incorporate their latest processors in new business PCs during 3Q18.
According to DigiTimes, PC manufacturers who compete in both the business and consumer segments are tipped to post growth.
During the first quarter of the year, Dell reportedly saw PC shipments jump 6% – 7%.
HP’s annual PC growth reportedly fell 3%, citing lower than expected gaming PC sales.
Austek expects PC shipments for Q218 to fall ~10%. Acer and Asustek reportedly saw PC shipments slip 7% – 13% during 1Q18.