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Roku Launches Free Ad-supported Movie Channel

The roll-out of a free movie channel from the video streaming company Roku is now here.

Movies from major studios such as Lionsgate, MGM and Sony Pictures are part of the service. Roku’s own movie channel publisher, Popcornflix is part of the free service.

There are no additional fees attached and will not feature any new releases. Instead, it relies on ads placed throughout the movies.

Recently Roku saw its value jump to over $2 billion after the streaming service announced it has filed for an IPO.

Last month, Roku announced its intention to roll out the service to anyone using any of its post-sixth generation devices and TVs.

To see the free channel, users will need to manually add it, either online or through their device’s channel store. The “Roku Channel” can be found under Streaming Channels in “Featured,” “New & Notable,” and “Movies & TV.”

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