Foxtel Set To Launch Streaming Service: 10K Hours On Offer
SYDNEY: Late out of the blocks, Foxtel – a joint operation between Rupert Murdoch’s News Ltd and Telstra – has joined the crowded streaming market with a new service to be launched next Monday.
The platform is said to be planning to offer users more than 10,000 hours of local and international drama and movies.
It will host content from Warner Bros, HBO Max, Sony, FX, NBCU and the BBC. Further details – including the all-important pricing for service, and the name, which some sources say could be Binge, will be released later this week.
Julian Ogrin, currently head of Foxtel’s Kayo online sports channel, has been overseeing the new service. Ogrin has been talking up the project, but he’s had plenty of time, considering sports content for Kayo has been hard to find during Covid 19 – Kayo has effectively been KO-ed, you might say.
Kayo has been charging $25 a month for its service, but observers say Foxtel will need to get well below that if it is to compete with the likes of Stan (A$10-17 a month), Netflix ($9.99 -19.99), Disney+ ($8.99) and Amazon Prime ($6.99).
Foxtel’s existing service, dubbed Foxtel Now, has suffered from high pricing – with terms ranging from $25 to $104 a month. It’s future is unknown, but major changes seem certain if Foxtel intends it to survive.