Foxtel Launch BBC Earth After MCN Re-Brand
Foxtel has brought BBC Earth to Australia for the first time, complementing the re-brand of its new ad sales business Foxtel Media – formerly known as Multi Channel Australia (MCN).
“The October debut of BBC Earth on Foxtel will form part of a larger announcement at the launch event of Foxtel Media, the media sales company formerly known as Multi Channel Network (MCN), in Sydney, where we will unveil a wholesale repositioning and renewal of Foxtel’s entertainment and Lifestyle channels,” affirms Foxtel Chief Executive, Patrick Delaney.
The news confirms previous reports, and is said to reflect closer ties with Foxtel after the exit of Network 10 in January.
In 2018, Ten announced it was bringing advertising sales back in-house, following its sale to CBS.
The move is tipped to clearly signify the organisation’s place outside News Corp’s portfolio, closely tied with Foxtel.
Mr Delaney is also the Chairman of MCN, with Mark Frain Chief Executive.
Foxtel Media will represent the advertising interests of Foxtel, Fox Sports, Foxtel Now, Foxtel Go, Kayo and more.
BBC Earth is the home of Planet Earth, Blue Planet, Frozen Planet, The Hunt and more, rolling out to Foxtel and streaming on demand on October 10.
The channel is accessible in high definition, and will showcase the best of Sir David Attenborough from BBC Studio’s renowned Natural History Unit.
It will replace the existing BBC Knowledge channel (CH 614), with more hours of programming available via enhanced On Demand in high definition.
Delaney asserts BBC Earth is “one element of” Foxtel’s “long-term relationship” with BBC Studios, as it seeks to cement its position as the preferred platform for British TV.
“With BBC Earth, Foxtel viewers will have access to the best of the BBC’s world-class documentaries made using the latest technology to record and share the extraordinary world around us,” he adds.
“The dedicated BBC Earth channel and the dramatically expanded on demand catalogue of BBC natural history shows are a great proof point that Foxtel provides the best of TV and on demand all in one place.”
Programs launching on BBC Earth from the first week include Sir David Attenborough’s Blue Planet II, Frozen Planet, Planet Earth II, The Hunt, and Attenborough: The Sea Dragon, plus Tribes, Animals and Me, Rituals, Expedition Volcano, and Wild Mexico.
Several popular series from BBC Knowlege will transfer to the new BBC Earth channel including; Africa with Ade Adepitan, Building Giants, Dangerous Earth, Tribal Bootcamp, Where the Wild Men Are, Weird Wonders of the World, World’s Busiest Cities, plus documentaries from Ben Fogle, Brian Cox, Levison Wood, Louis Theroux, Michael Mosley, Simon Reeve and Steve Backshall.
Content is available to stream for Foxtel and Foxtel Docos subscribers, with all titles On Demand and in High Definition via its iQ3 and iQ4 boxes, and via Foxtel Now.
Foxtel is 65% owned by News Corp, with the remainder owned by Telstra.